Colleen Miller is the Sales & National Account Manager for North, Central and South America for Sennebogen LLC. Previously, Miller spent six years working for US consumer and Israeli military off road vehicles manufacturers. During her three years at Sennebogen LLC, Miller has been an integral part of developing and executing a new go to market strategy. This strategy has been instrumental in providing customer direct purchasing and support, as well as the integration of Sennebogen Authorized Service Providers to compliment the historically used heavy equipment distribution channel. These Authorized Service Providers allow customers to have an option, in addition to the dealer, for parts, service, warranty, and support. Miller’s consistent message remains, “Our customers pay our salary, not Sennebogen or our dealers. We need to make sure our customers have our direct line to reach out for help, and as a manufacturer, it’s our job to intervene and support them.”